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How to Create an Activity Map

The Activity Map capability enables analysts and business users to view traffic, conversion, and success metrics for individual page elements such as buttons, banners and advertisements on their digital properties. By providing a visual representation of these data points directly on a web page or digital asset, Activity Map makes it easier to understand what is working and why.

Activity Map is based on the activity system map developed by strategy expert Michael Porter. This model describes how a small set of core competencies, along with specific management and policies in support of those core competencies, come together to create a favorable strategic positioning. By connecting these elements to one another, the activity system map helps companies develop an unrivaled competitive advantage.

Creating an activity map is as simple as selecting a trigger event and clicking Start. If the trigger event is not selected, a default event is used. Once a task is started, you can select additional devices and define path conditions. The number of paths that can be created within an activity is limited only by the amount of available memory. Each path can contain one or more task nodes, Wait nodes or A/B Test nodes, and a split node.

To add a new path to an activity, click the Insert Path button in the toolbar. A popup window allows you to choose the type of node that the path should contain. If you choose a Task node, you can select the next available path in the sequence by clicking Next, or you can insert multiple tasks to make a sequential series of offers to customers, for example. Each task can contain a Wait node to give the customer time to complete the previous step in the path, or an A/B test node to conduct an experiment with different versions of an offer.

If a device on a network has an alert associated with it, its circle color will indicate the severity level of the alert. Clicking a device will reveal its Alerts page.

You can also compare the number of devices connected to a device in two separate time intervals by clicking Show inline for a device. This will display a list of all the devices that are connected to the device in both time intervals. The list will include any devices that are connected to the device in both times intervals, including those that were not connected at the start of the interval. You can further filter the list by a group such as My test servers to isolate only the devices you are interested in. You can then click a device to investigate its connections with other devices in the path. You can also use the arrows in the upper right corner of the page to move back and forward in the map. You can also change the zoom level with the controls in the bottom right corner of the page or by using your mouse wheel.